From Huffington Post:
Remember the power outage at Super Bowl XLVII -- when the lights went out and stopped play, and interrupted the broadcast for about 30 minutes? That's when Oreo slipped in the now-infamous tweet:
"Power out? No problem. You can still dunk in the dark," and made marketing history. This one tweet was retweeted more than 16,000 times.
Yup, Oreo made it look easy, but in fact, Lisa Mann, SVP, Global Gum Category, Mondelēz International (fka "Kraft Foods") has commented at conferences
that it was actually a two year strategy that enabled the teams to act in real-time.
Read the rest here
as Beverly wraps up 2013 and discusses what HOT for 2014!
2014 is going to be an exciting turning point:
1. The economy is picking up and employers are beginning to give signs of stepping up hiring.
2. Social Media is more integrated into business. Senior executives are getting trained on the power of social media and the workplace is undergoing a transformation for the better. Social business is here to stay.
3. The Industrial Internet, otherwise know as the Internet of Things (IoT) is going to make great headway in manufacturing, healthcare, and personal use in 2014.
I will be making some exciting announcements soon so stay tuned!
Beverly Hills –– Acclaimed business thought leader and Social Media Radio
host Beverly Macy announced today that the Social Media Radio program, part of the the Tavis Smiley Network
(TSN), a network of programs developed exclusively for BlogTalkRadio
, the world’s largest social broadcasting network, has hit more than 300,000 listens since launching on June 25 of this year.
The Social Media Radio show is an interview-style program featuring business leaders, celebrities, sports figures, and news makers who are harnessing the power of social media in business, government, sports, music, and entertainment. It's a 20 minute format designed to get right to the heart of the matter so listeners get the information they want and can then get on with their business.
The program has featured senior executives Sandy Carter from IBM and Lauren Boyman from Morgan Stanley; hot social media company HootSuite; veteran PR exec Michael Brito from Edelman Digital; music impresario Nic Adler, owner of The Roxy on Sunset; award-winning Alligator recording star Janiva Magness; and best-selling celebrity author Carrie White, among many others.
"The rapid growth of the show is exciting, " says Beverly Macy. "Being a guest on the show is fast becoming a 'must-have' on the media circuit for high-profile business executives, celebrities, and public figures. The BlogTalkRadio platform is the largest social radio network out there with millions of listeners, so it makes sense that those who want wide distribution would want to be on my show. The upcoming lineup just keeps getting better and better. We'll be doing a Social Sports round table, so stay tuned for that!"
Join Beverly for her one-on-one interviews and roundtable discussions on THE hottest topic making headlines today each Tuesday at 3PM ET, or download for on-demand listening, anytime, anywhere. #SMRadio is the hashtag for the program.Beverly Macy(@beverlymacy) is the CEO of Gravity Summit LLC and the co-author of business classic "The Power of Real-Time Social Media Marketing." You can find her on Twitter @beverlymacy, or at Social Media Radio on BlogTalkRadio. eMail her at email@example.com
Most brands offer dreadful customer service on social media. A study from Socialbakers, a social media analytics company, found that response times have actually worsened
recently, instead of improving, as the chart shows. But a few companies are doing great things with social media, and helping to recast their companies as customer-centric organizations.
Read more: http://www.businessinsider.com/social-media-for-brand-customer-service-2013-8#ixzz2dTWMO29i
Want to learn more about social media marketing? Sign up NOW for Social Media Marketing @uclaextension - class starts Wed Sept 25 6:30 - 9:30 PM on the UCLA campus. It's a full class with great guest speakers - we cover everything - Twitter, FB, LinkedIn, Instagram etc PLUS gamification, big data...more http://lnkd.in/VKUZuf
As many of you know, I was invited to join the Tavis Smiley Network on BlogTalkRadio in June of this year and I launched Social Media Radio with Beverly Macy
.The response has been HUGE and I want to thank the listeners and fans who have been downloading the shows. I've done 6 shows so far which have accumulated 200,000 downloads. Please keep listening and let your friends and colleagues know. I've got a great lineup through August including Dr. Natalie Petouhoff, CRM Guru; Nic Adler, Owner of the Roxy on Sunset; Carrie White, Author of UpperCut; Kemp Edmonds, Engineer at HootSuite, Janiva Magness, Entertainer; and Lauren Boyman, Social Media Director at Morgan Stanley.Let me know what topics and guests you'd like to hear and I'll do my best. Thanks again....and STAY SOCIAL!
The Internet of Things shows promise in many industries – manufacturing, retail, transportation, technology. All very important and literally billions of dollars are being poured into making devices smart and connected every day all around the world.
But what about IoT for our daily lives? How can connected devices help in life hacking – making things easier and more efficient?
Internet of Things and healthcare – specifically infant healthcare – is an area that shows terrific promise. It’s no secret that the baby monitoring business is booming. With two parents working and the busy lives new parents lead, monitoring baby’s every move is critical.
It can even be life-saving. Take the company Rest Devices
. They’re working on a very cool product called Peeko Monitor that they claim will “change the way parents think ab out, interact with, and learn about their baby.”
Here’s the features of the Peeko Monitor:
- Monitors respiration, body position, activity level, temperature, and audio
- Smartphone app lets you see your baby’s breathing and sleep wherever you are
- Customizable alerts so you’re always informed
- Connects to your home’s WiFi
- Fully machine washable
Rest Devices won 1st place at the 2012 Postscapes Internet of Things Awards
in the Connected Body category.
For parents of a baby with a medical condition, this can truly me a life-saver.
Other implications of this technology, beyond medical health, include associating physiology with environment. For example, parents can be alerted when a baby is in stress (e.g., a dangerous situation or requires care).
Additionally, as with many IoT endeavors, the research implications are significant. With large samples of longitudinal health data, contributions can be made to infant health research.
By Beverly Macy
from IBM A Smarter Planet
As we look forward, one thing is clear –social business is no longer optional. From driving innovation, to providing essential client experiences, to enabling a dynamic and productive workforce, organizations are realizing they need to craft a social business strategy.
Even companies that have committed to using social technologies realize they are just scratching the surface in terms of the power of social business to transform the employee experience and the client/partner experience. They see the potential of tapping big data and turning that information into intelligence, so it’s easy to see why there’s a surge in innovation and new levels of productivity and creativity within the enterprise.
Here are three areas of focus to keep an eye on in the coming months: Read it HERE